The Project
Arcus Developments asked us to do a complete overhaul of the Cape Amber Resort brand, a private Caribbean resort and spa. They wanted to bring the complete experience of their luxury resort online to share with potential owners and investors.
Services
- Creative Direction
- Art Direction
- CSS
- Flash
- Actionscript
- XML
- After Effects
The Brief
Marketing is critical for real estate development properties, especially that of a luxury resort. While Cape Amber Resorts had a pre-existing site, they were looking for something that would better capture the essence of their dazzling private resort community.
The Delivery
We put together a true online brochure to showcase this amazing property. We started by creating a new logo and branding and went on to create the entire online experience for the Cape Amber web site. After Effects paired with Flash creates a captivating opening Flash banner and introduces users to the beauty of the property and the surrounding area. The photo gallery is fully updatable via a CMS. For the rest of the site we developed an elegant design with a neutral color palette to compliment the crisp photography.
